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Habits tell more
than words

We are Hbits

To understand and influence behaviour, we need to study behaviour itself.

A lot of behavioral research asks people what they do by only gauging their opinions, intentions, attitudes and stories. What people really do remains unanswered. Hbits therefore studies human behavior itself, not by asking what people do, but by measuring it through objective data.

In this way we help marketers, HR managers, policy makers, scientists, and many others to truly understand human behaviour.
We also advise on how to influence behavior efficiently.

Big data,
little context:
hbits brings that
context back
into picture

More than ever, people leave digital traces of their behaviour: credit cards transactions, scanning loyalty cards, updating Facebook pages, the use of apps, wearables or sensors, and so on. These traces contain useful information, because they show how groups or populations behave. However, this information is also limited, because the context in which they are collected remains largely hidden.

In understanding peoples behaviour, hbits analyses individuals’ acting within its context (characterised by dimensions of time, space, interaction, norms, and so on).



Working time experiment

In 2019 Femma experimented for a year with a 30-hour week. All fulltime employees started working 30 hours a week and were given some extra hours off.

On 15 October, Femma announced what this shorter working week did for their employees. This research was set up together with TOR and carried out through diary research. TOR analyzed all data and provided Femma with the results.

More results can be found via: www.welwerk.be

Time reveals everything, hbits too

The new HENRI was published on 6 February 2020. HENRI is the multilingual magazine of the VUB.

The opener of the article reads as follows:

“At the end of 2019, hbits was officially welcomed as a spin-off of the VUB. As part of the Human and Social Sciences, the spin-off hbits grew from the tradition of the research group TOR (Tempus Omnia Revelat – Time reveals all). Since 1982 it has been conducting research into time using its own methodological insights. hbits has been building on that expertise for a year now and breaking through the boundaries of the academic world through their modular research platform MOTUS”.

Read the full article on vubtoday.be.

hbits CV an official VUB-Spin-Off

hbits CV(BA) was launched on 30 October 2018 by 4 partners.

One year later, hbits was also officially recognized as VUB-Spin-Off. Great!

And this official anchoring calls for a party on 28 April 2020, at the invitation of Director VUB TechTransfer Sonja Haesen and Vicerector Innovation & Valorisation Hugo Thienpont.

Kick-off meeting

On 16 and 17 March 2020, the kick-off meeting of the new ESSnet project ‘Trusted Smart Surveys’ was held in Wiesbaden. hbits is participating in the project with the MOTUS research platform.

During two years (2020-2021) several European countries will be able to get acquainted with MOTUS. How does the application work? How is the research set up and the fieldwork organized through MOTUS? are two important questions.

Theun wint de Paul De Vroede prijs

On 22 November 2019 Theun Pieter van Tienoven, partner of hbits, received the Paul De Vroede prize from VUB rector Caroline Pauwels.

This award was given to Theun for his doctoral thesis “Daily Routines. Studying temporal structures and the organisation of every day life”.

Congratulations Theun!

Research & collaboration

The faculty ES of the Vrije Universiteit Brussel organises its research day on 21 September. This year’s theme is ‘Open Science’, ‘GDPR’ and ‘Interdisciplinary research’.

The Department of Sociology delegates the BE-HAVE project as a model of interdisciplinary collaboration. Want to know more about this project? Go and check our projects.

Teachers' time: the results

Last year, 9,596 teachers registered their time use for one week. This gave us a valuable insight into how teachers spend their time at work, but also outside of work.

As of today, teachers can not only look at their own (working) time, but also relate their time to that of their colleagues.

All this via: https://www.hetgrotetijdsonderzoek.be/resultaten