To understand and influence behaviour, we need to study behaviour itself.
A lot of behavioral research asks people what they do by only gauging their opinions, intentions, attitudes and stories. What people really do remains unanswered. Hbits therefore studies human behavior itself, not by asking what people do, but by measuring it through objective data.
In this way we help marketers, HR managers, policy makers, scientists, and many others to truly understand human behaviour.
We also advise on how to influence behavior efficiently.